Live streaming is not simply replicating a performance that would ordinarily happen in the physical world to the digital space. In many ways you can only do so much online, and in other ways the digital space brings new elements to live performance that would never be possible in the offline world.
COVID-19 has brought an abundance of creativity and audience interactivity channeled through the live stream. As a creator, how do you develop your unique online offer to the world? How do you use digital platforms to engage with an audience in ways that weren’t possible at physical gigs? And how do you cut through the noise online, rather than adding to it?
Part two of this series brings together artists, DJs, content creators and pivotal promoters that have been taking different approaches to live performance and audience interaction in the online world.