EMC 2018 DAY 2 WRAP UP
A day of stimulating discussion and knowledge-exchange across a large variety of facets of the electronic music business day was had by Electronic Music Conference’s Day Two attendees, with hundreds gathering at UTS Ultimo for several hours of In Conversations, Panels and Workshops.
Music manager extraordinaire John Watson (Gotye, Missy Higgins, The Presets, Silverchair)and AAM’s Leanne De Souza were the first In Conversation of the day, delivering what was a masterclass in artist management, as Watson reflected on his hugely successful career and gave advice on navigating the challenges presented by artist management.
One of Australia’s finest electronic music producers, Hayden James, was in the chair for an entertaining chat with triple j’s Linda Marigliano, where he spoke of his creation process, some of his key collaborations, including with pop star Katy Perry, and the high regard held for Australian electronic artists abroad. Another key conversation in the main auditorium’s programming was a panel discussion with online music media editors, including London’s Charlotte Cjlffers, about how to successfully balance strong editorial content with advertising requirements, and the directions the 2018 media landscape is currently taking.
The round-room creative hub was a hotspot with budding producers all day, with one of the day’s highlights an Ableton Push workshop with the energetic Sydney house duo Human Movement, while upstairs a full room gathered keen to learn from Mob Music’s head of PR about Marketing to DSP’s, as Sam Mobarek delivered a series of practical steps for having artists included in online streaming platform playlists.
The Bali: Ibiza of the Asia Pacific session also had attendees intrigued, as tour agents and event promoters spoke of the region’s potential, and outlined the potential challenges, and gains to be had, of making a serious move into carving out a space for regular Australian electronic music events in Bali.
Positive feedback for EMC 2018 was flowing in from audiences throughout the day, with many commenting this year’s was the best yet, and that they look forward to its return in 2019. The day wound to a close at inner-city venue The Lansdowne, where the dance floor kicked into gear for EMCPlay Live, with performances from ascending artists such as Yoni Twice and BRUX, who will carry the flame for Australian electronic music scene into the future.