There’s more to support from the DSPs than simply playlist pitching and placement. Building relationships with the DSPs (Spotify, iTunes, Apple Music, Beatport, Amazon, Pandora, YouTube Music, Juno, Traxsource etc) is critical to having an artist and their music supported in a way that can ensure it cuts through the white noise. This is no easy feat, given the often limited access to the DSPs; working globally yet remotely from the various DSPs teams around the world; and of course the crucial aspect of algorithms and what triggers drive it.
Digital marketing specialist Sam Mobarek hosts a workshop that’s an essential for independent labels, managers, self-managed or self-releasing artists. Covering creating and submitting the perfect pitch, feature placement, building relationships with programmers, best practices, strategies for exclusives, campaign aspects that can drive the algorithm, and how working the record in a traditional format is still crucial.