MEDIA & NATIVE ADVERTISING: BALANCING EDITORIAL INTEGRITY WITH COMMERCIAL INTERESTS
16:30 - 17:15
Native advertising has significant growth and prominence in the media landscape, especially in 2018. In what is undoubtedly going to be a very robust discussion, our five specialists share their perspectives on retaining editorial integrity amongst a sea of advertorial, how the rise in native is affecting the media landscape overall, and what the future holds for music journalists, publishers and the survival of Australia's media outlets, big and small.
Tech & Digital
EMC is the leading electronic music industry event in the Asia Pacific region. Held in Sydney, it is a pivotal, annual destination event for Australian and international creative professionals, curators and tastemakers, and those that are passionate about electronic music business and culture.