Bree Mankin is Managing Partner of The Kinetic Agency – a consultancy group that delivers marketing services and product innovation for clients across a broad spectrum of channels, including liquor.
For most of her 15+ year career, Bree has worked at the intersection of commercial interest and passion in music and alcohol. She understands better than most that brands must deliver what consumers genuinely want, in a way that makes them love, not simply consume a brand. Her experience means not only identifying and understanding key industry trends, but also being able to ensure these translate into success in a truly commercial context.
Most recently, Bree has been a partner in the launch of LYRE’S; the world’s first range of premium non-alcoholic spirits, demonstrating how bringing an insight into future trends, and taking a look at how we socialise and drink can create a whole new product category.