Greg began his career in the music industry in 2004 where he worked at MusicNSW coordinating the Indent, All Ages Music project. It was through this experience he met the bulk of great Australian managers and decided that’s what he wanted to do longer term.He founded Umbrella (2007-2016) with good university friend Joel Connolly and together they established a strong roster of the next generation of Australian acts including The Rubens, Cloud Control, Urthboy & more. In 2017, Greg launched Grow Yourself Up, a new company, that currently oversees the careers of The Rubens, Urthboy, Shady Nasty and more developing acts. In 2018 he made his film debut with friend and Co-Director Wade Jackson, called Waiting – The Van Duren Story which has gone onto win awards globally with over 15 film festival screenings. Greg is currently the co-chair of the Association of Artist Managers (AAM).