RHYTHM & VINES, TIXEL AND EVENTBRITE: A TICKET RESALE CASE STUDY
15:15 - 16:00
Ticket reselling and ticket fraud has become such a huge challenge to Australian festivals and events that the issue has even made it to government intervention at state and federal parliamentary inquiries. Enter Tixel, who have launched in the market to address fraudulent transactions and scalping, which impacts both consumers and event producers significantly.
This session presents a case study of Rhythm & Vines & Tixel who announced the first partnership in the antipodean market, integrating with longtime ticketing partner Eventbrite. The case study will highlight the general resale issues in the market overall; the ticket resale problems R&V had to solve; previous methods and partnerships that had failed; the point of difference Tixel offered to this leading festival and the initial campaign results so far.
Events & Touring
MUSIC SOUNDS BETTER WITH YOU
EMC is the leading electronic music industry event in the Asia Pacific region. Held in Sydney, it is a pivotal, annual destination event for Australian and international creative professionals, curators and tastemakers, and those that are passionate about electronic music business and culture.