Sam Mobarek, founder of mob music group, has been building artists and brands for over 15 years. mob’s current clients include Disney Music Group, BMG UK, Set Mo, MK, Maya Jane Coles, KC Lights, cannabis startup Shade, and various brands.
Sam began her career at the age of 18, working with pop star Fefe Dobson and as Head of Operations for a pop imprint under Columbia Records/Sony. She subsequently ran the marketing department at Ultra Music for over 5 years, marketing the likes of Calvin Harris, deadmau5, Kaskade, Steve Aoki, Above & Beyond, and more. After Ultra and prior to starting mob, she joined SFX, working on Beatport and the artist development division.